Feel free to take a look around
  • Storybook App


    StoryBook is a photosharing startup concept developed by Brendan McKenna that I was brought in to help develop. The project was solidly stuck in the idea stage, and my partner Nikhil and I were brought in for a consultation. We went through and helped to identify product attributes that might be able to help StoryBook create separation from their competitors, and achieve disruptive innovation. Based on the conversations we had with StoryBook, we were able to identify three key areas, define objectives for their product, and mockup a super simple minimum viable product. Riffing on the conceptual groundwork we had laid, I mocked up a prototype which helped Storybook to secure their first round of funding two weeks later.

  • Title

  • Intro

  • Define

  • Design

  • Develop

  • Deploy

  • Storybook Prototype

  • Disruption Engine


    Disruption Engine was a collaboration that I undertook with my good friend Nikhil Kalathil stemming from a series conversations we had based on ideas he had been working on as a part of his graduate research at Stanford. Working with an incubator program and a number of startups in Cleveland Ohio, we set out to help early stage startups identify and create products with disruptive potential. We successfully implemented our consulting process with StoryBook, a promising photo sharing startup, and helped them to secure their first round of funding. I designed the brand identity, designed and built the website, created pitch decks, and prototyped product features.

  • Front Page

  • Table of Contents

  • Introduction

  • Diagram

  • Advantage

  • Overview

  • Deliverables

  • Consulting Process

  • Website

  • Business Cards


    For this design I used excerpts from a series of my uncle Ken’s paintings as textures, there are five different designs within the pack. I admire Ken’s work for the amount of complexity that occurs within a seemingly simple composition. In art, as in life, sometimes the things that affect us most are the things that we don’t notice on our first glance. I wanted to imbue each one of the cards with a moment where I took a second look at one of Ken’s paintings and was rewarded, and use the design to challenge other people to delve a little deeper too.

    To see more of Ken’s work, head over to kennethhilker.com.

  • Front and Back

    Mockup | Photoshop

  • Moment 1

  • Moment 2

  • Moment 3

  • Moment 4

  • Semantic Servers


    The concept from when I began building this site was to develop a semantic server. This means essentially, that the URL at any point should describe, in intelligible english where in the site you are. By using the existing semantic structures in english, we can build computers that actually describe the content they contain, as we develop them.

    I used variables throughout the project that are consistent with parts of speech in English, including verbs as categories, and nouns as single posts, to dynamically generate syntactically correct url’s.

  • WP Template Hierarchy